From the coauthor of the New York Times bestseller The Second Machine Age, a paradigm-shifting argument âfull of fascinating information and provocative insightsâ (Publishers Weekly, starred review)âdemonstrating that we are increasing prosperity while using fewer natural resources.
Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests, polluting the air and water, and endlessly using up resources. Since the first Earth Day in 1970, the focus has been on radically changing course: reducing our consumption, tightening our belts, and learning to share and reuse. Is that argument correct?
Absolutely not. In More from Less, McAfee argues that to solve our ecological problems we should do the opposite of what a decade of conventional wisdom suggests. Rather than reduce and conserve, we should rely on the cost-consciousness built into capitalism and the streamlining miracles of technology to create a more efficient world.
Americaâa large, high-tech country that accounts for about 25% of the global economyâis now generally using less of most resources year after year, even as its economy and population continue to grow. Whatâs more, the US is polluting the air and water less, emitting fewer greenhouse gases, and replenishing endangered animal populations. And, as McAfee shows, America is not alone. Other countries are also transforming themselves in fundamental ways.
What has made this turnabout possible? One thing, primarily: the collaboration between technology and capitalism, although good governance and public awareness have also been critical. McAfee does warn of issues that havenât been solved, like global warming, overfishing, and communities left behind as capitalism and tech progress race forward. But overall, More from Less is a revelatory and âdeeply engagingâ (Booklist) account of how weâve stumbled into an unexpectedly better balance with natureâone that holds out the promise of more abundant and greener centuries ahead.