Have you ever wondered why, in spite of the highest safety precautions, catastrophic air accidents still occur from time to time? You may just as well ask, how is it possible that a lender would give $320 million to an insolvent US bank, with no idea how to get the money back? In Crash Communication, Peter Brandl combines his professions—pilot, manager, and entrepreneur—to draw striking parallels between aviation and the corporate world. In his book, he shows that the "human error" factor follows a fatal logic. Brandl offers original and relevant answers to fundamental questions of leadership and communication. His fascinating approach shows managers and executives in the "corporate cockpit" what to do when the warning lights come on.
Kommunikation 3.0 : Die wichtigste Kompetenz unserer Zeit erfolgreich nutzen | (Mit digitalen Zusatzinhalten zum Buch)
