Modern Political Campaigns : How Professionalism, Technology and Speed Have Revolutionized Elections

Modern Political Campaigns brings together academic research and practical experience to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Michael D. Cohen, Ph.D., a 30+ year veteran of working on, teaching, and writing about political campaigns, delivers a masterclass overview featuring a new chapter on how campaigns are using artificial intelligence and what it means for democracy. This second edition has been completely revised throughout to provide an up-to-date understanding of how candidates succeed.