'Quirkology is stuffed with the kind of offbeat insight that people find irresistible' – The Times

Ever wondered why bad musicians always win the Eurovision Song Contest, or how incompetent politicians get elected?

You need some Quirkology in your life.

While other scientists beaver away on obvious problems, Professor Richard Wiseman has dedicated his time to examining the more unconventional questions plaguing our everyday lives: the secret ingredients of charisma, how our personalities are shaped by when we are born and why people usually miss the obvious signs of their partner's infidelity.

Using scientific methods to investigate offbeat topics, Quirkology brings a new understanding to the backwaters of the human mind and takes us to places where mainstream scientists fear to tread.

Explore:

How does your surname influence your life? What does the way you walk reveal about your personality? Why should women have men write their personal ads? Discover the answers in this witty, intelligent and – ultimately – quirky study of human nature.