Drawing from extensive research in the new science of persuasion, Steve J. Martin, Noah J. Goldstein and Robert B. Cialdini, prove that small changes can make a big difference.
HBR's 10 Must Reads for New Managers
Harvard Harvard Business Review, Linda A. Hill, Herminia Ibarra, Robert B. Cialdini, Daniel Goleman
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HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)
Harvard Harvard Business Review, Robert B. Cialdini, Nick Morgan, Deborah Tannen
audiobook
Influence, New and Expanded : The Psychology of Persuasion
Robert B. Cialdini
audiobook
Influence : The Psychology of Persuasion
Robert B. Cialdini
audiobook