Alex Ellison is an education consultant with a private guidance counseling practice, which has enabled her to work with schools, nonprofits, and families across the country. She writes and lectures extensively on the subject of careers and college readiness and has been a featured speaker at SXSW and TedX. She is the author of Go Your Own Way: 7 Student-Centered Paths to the Best College Experience and the creator of the Go Your Own Way Student Archetype Quiz used in schools and by individuals to jump-start their college search. Alex holds a degree in German and business from Northwestern University and a Master’s in Public Policy from the University of Nevada. She lives in Santa Cruz, California.