Kevin Nalty, the only career marketer who is also one of the most-viewed YouTube comedians, provides proven, practical ways to promote your product or service using the most visceral form of social media--online video. Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Case studies of how leading brands have leveraged online video to entertain while delivering their brand messages to customers include Microsoft, MTV, Mentos, Holiday Inn, and Fox Broadcasting. Learn also from the pitfalls and mistakes many top companies and startups are making.
Beyond Viral : How to Attract Customers, Promote Your Brand, and Make Money with Online Video
Narrator: J. D. Cullum
Duration:
The New Rules of Marketing and PR, 8th Edition : How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
David Meerman Scott
audiobook
The New Rules of Sales and Service : How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
David Meerman Scott
audiobook
Beyond Viral : How to Attract Customers, Promote Your Brand, and Make Money with Online Video
David Meerman Scott, Kevin Nalty
audiobook
Social Media Metrics : How to Measure and Optimize Your Marketing Investment
Jim Sterne, David Meerman Scott
audiobook
The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition
David Meerman Scott
audiobook
Real-Time Marketing and PR : How to Earn Attention in Today's Hyper-Fast World
David Meerman Scott
audiobook
Marketing Lessons from the Grateful Dead : What Every Business Can Learn from the Most Iconic Band in History
Bill Walton, Brian Halligan, David Meerman Scott
audiobook
The New Rules of Marketing and PR : How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
David Meerman Scott
audiobook
World Wide Rave : Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
David Meerman Scott
audiobook
Tuned In : Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Craig Stull, Phil Myers, David Meerman Scott
audiobook