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3.8(6)

The Big Moo

How do you create a big moo-an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Seth Godin worked with thirty-two of the world's smartest thinkers to answer this critical question. And the team-with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board- created an incredibly useful book that's fun to read and perfect for groups to share, discuss, and apply. The Big Moo is a simple book in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.


Authors:

  • Seth Godin
  • The Group of 33

Narrator:

  • Seth Godin

Format:

  • Audiobook

Duration:

  • 3 h 43 min

Language:

English

Categories:

  • Nonfiction
  • Business

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  3. Small Is the New Big : And Other Riffs, Rants, and Remarkable Business Ideas

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  4. Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

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  • 5 books

    Seth Godin

    Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing—the first book ever published on how to do business online—as well as Permission Marketing, This is Marketing, The Practice, and The Song of Significance.

    Read more

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