In an era marked by increasing profiteering and inequality, The Ethical Imperative offers a compelling alternative vision—one where companies champion the collective prosperity of employees, shareholders, and communities. Andrew C. M. Cooper, a distinguished executive, leverages over twenty academic studies and fifty years of research to challenge the status quo. He exposes the critical threat of public disengagement from businesses and institutions, urging a departure from outdated, profit-only models that harm corporations, consumers, and communities alike.
You'll find:
â—Ź Five strategies you can employ to transform your organization into a beacon of trust and social responsibility
â—Ź Techniques for navigating the age of social media and creating an authentic brand
â—Ź Actionable tools to help your organization move beyond exclusively short-term profit-driven models of growth
Packed with engaging stories, practical tools, and insights from a seasoned leader determined to revolutionize corporate culture, this book is an essential resource for business managers, executives, entrepreneurs, and anyone aspiring to infuse their commercial endeavors with ethical principles.
