Auteur • 3 livres
Customer Centricity : Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
Peter Fader
The Customer-Base Audit : The First Step on the Journey to Customer Centricity
Peter Fader, Bruce Hardie, Michael Ross
The Customer Centricity Playbook : Implement a Winning Strategy Driven by Customer Lifetime Value
Peter Fader, Sarah Toms
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