Cholula is one of the most interesting, enigmatic, and forgotten cities in ancient Mesoamerica, and few people are aware that it is the oldest continuously-occupied settlement in the entire Western hemisphere. The current city is known for the Great Pyramid, which has the largest base of all pyramids in the world, as well as its many colonial churches and constant religious celebrations. All of these things ensure that Cholula is heavily visited, but the tremendous importance of Prehispanic Cholula has mostly been lost in the historical accounts of Puebla and even Mexico as a whole.

Located in the Puebla-Tlaxcala Valley within a very fertile area, the Prehispanic city of Cholula was founded around 500 BCE. It soon developed into an important city and the construction of its Great Pyramid began around 200 BCE. During the height of Teotihuacan’s influence in the Classic period and the expansion of the Aztecs in the Postclassic, Cholula managed to maintain its independence and grew to become the greatest religious center in central Mesoamerica. As the main site for the cult of the god Quetzalcoatl, Cholula received pilgrims from many Prehispanic cities, and the two high priests of the Temple of Quetzalcoatl were charged with confirming the legitimacy of these foreign rulers, making their role one of the most important in the region.

In addition to its religious influence, Cholula was also a very important commercial center. Many lavish and exotic goods were traded at its market, and the city’s merchant class also exported a variety of luxury crafts produced in Cholula, such as richly adorned textiles and very fine polychrome pottery. Cholula has been mentioned on some level in modern works concerning Mesoamerica, but in most cases it is simply named alongside a list of other Prehispanic sites.