Rechercher
Se connecter
  • Accueil

  • Catalogue

  • Livres audio

  • Livres numériques

  • Magazines

  • Pour les enfants

  • Meilleures listes

  • Aide

  • Télécharger l'application

  • Utiliser un code promotionnel

  • Utiliser une carte cadeau

  • Essayer gratuitement
  • Se connecter
  • Langue

    🇧🇪 Belgique

    • FR
    • EN

    🇩🇰 Danmark

    • DK
    • EN

    🇩🇪 Deutschland

    • DE
    • EN

    🇪🇸 España

    • ES
    • EN

    🇫🇷 France

    • FR
    • EN

    🇳🇱 Nederland

    • NL
    • EN

    🇳🇴 Norge

    • NO
    • EN

    🇦🇹 Österreich

    • AT
    • EN

    🇨🇭 Schweiz

    • DE
    • EN

    🇫🇮 Suomi

    • FI
    • EN

    🇸🇪 Sverige

    • SE
    • EN
  1. Livres
  2. Commerce
  3. Entrepreneuriat

Lecture gratuite illimitée pendant 30 jours

Sans engagement

Essayer gratuitement
4.0(1)

Deep Purpose : The Heart and Soul of High-Performance Companies

Forbes, Best Business Books of 2022

The Next Big Idea Club, Best Leadership Books of 2022

Thinkers50 Top 10 Best New Management Books for 2022

Axiom Award Bronze Medalist for Business Ethics

A distinguished Harvard Business School professor offers a compelling reassessment and defense of purpose as a management ethos, documenting the vast performance gains and social benefits that become possible when firms manage to get purpose right.

Few business topics have aroused more skepticism in recent years than the notion of corporate purpose, and for good reason. Too many companies deploy purpose, or a reason for being, as a promotional vehicle to make themselves feel virtuous and to look good to the outside world. Some have only foggy ideas about what purpose is and conflate it with strategy and other concepts like “mission,” “vision,” and “values.” Even well-intentioned leaders don’t understand purpose’s full potential and engage half-heartedly and superficially with it. Outsiders spot this and become cynical about companies and the broader capitalist endeavor.

Having conducted extensive field research, Ranjay Gulati reveals the fatal mistakes leaders unwittingly make when attempting to implement a reason for being. Moreover, he shows how companies can embed purpose much more deeply than they currently do, delivering impressive performance benefits that reward customers, suppliers, employees, shareholders, and communities alike. To get purpose right, leaders must fundamentally change not only how they execute it but also how they conceive of and relate to it. They must practice what Gulati calls deep purpose, furthering each organization’s reason for being more intensely, thoughtfully, and comprehensively than ever before.

In this authoritative, accessible, and inspiring guide, Gulati takes readers inside some of the world’s most purposeful companies to understand the secrets to their successes. He explores how leaders can pursue purpose more deeply by

navigating the inevitable tradeoffs more deliberately and effectively to balance between short- and long-term value; building purpose more systematically into every key organizational function to mobilize stakeholders and enhance performance; updating organizations to foster more autonomy and collaboration, which in turn allow individual employees to work more purposefully; using powerful storytelling to communicate a reason for being, arousing emotions and building a community of inspired and committed stakeholders; and building cultures that don’t merely support purpose, but also allow employees to link the corporate purpose to their own personal reasons for being. As Gulati argues, a deeper engagement with purpose holds the key not merely to the well-being of individual companies but also to humanity’s future. With capitalism under siege and relatively low levels of trust in business, purpose can serve as a radically new operating system for the enterprise, enhancing performance while also delivering meaningful benefits to society. It’s the kind of inspired thinking that businesses—and the rest of us—urgently need.


Auteur(e) :

  • Ranjay Gulati

Narration :

  • Vikas Adam

Format :

  • Livre audio

Durée :

  • 8 h 56 min

Langue :

anglais

Catalogue :

  • Commerce
  • Entrepreneuriat
  • Commerce
  • Gestion

Plus de Ranjay Gulati

Passer la liste
  1. How to Be Bold : The Surprising Science of Everyday Courage

    Ranjay Gulati

    audiobook

Aide et contact


À propos

  • Notre histoire
  • Offres d'emploi
  • Presse
  • Accessibilité
  • Nextory One
  • Rejoignez-nous
  • Service aux actionnaires
  • Instagram
  • Facebook

Explorer

  • Catégories
  • Livres audio
  • Livres numériques
  • Magazines
  • Pour les enfants
  • Meilleures listes

Catégories populaires

  • Polar & Thriller
  • Biographies et reportages
  • Littérature générale
  • Feel Good & Romance
  • Développement personnel
  • Jeunesse
  • Histoires vraies
  • Bien-être & relaxation

Nextory

Copyright © 2025 Nextory AB

Politique de confidentialité · Conditions d'utilisation ·
Excellent4.3 sur 5