Knowing how to influence others is crucial to your success. It's found in the simplest interactions with your customers, suppliers, partners, bosses, subordinates, and colleagues, as well as your friends and loved ones. The act of influencing is such a part of your daily life that you may not even realize when you (or others) are doing it. But to use influence effectively-to inspire and convince others to follow your lead, share your point of view, or buy your products and services-requires adaptability, perceptiveness, and some insight into other people and cultures.
Based on 20 years of research, Elements of Influence reveals how you can:
understand why people allow themselves to be influenced -and why they resist • choose the right approach for each situation • be influential when you have no formal authority • avoid or handle skepticism, resistance, and rebellion • gauge how responsive someone might be to an influence attempt • determine a new course of action if the influence te