Without creativity, innovation is impossible.
Creativity is the key driver of innovation, but too many teams and projects are organized in ways that stifle new ideas. It's your job as a manager to create the right conditions for creativity to thrive—and to be part of the process yourself.
Fortunately, anyone can use a method-driven approach to teach and learn to be more creative. The HBR Guide to Unlocking Creativity will show you how to design a work environment that allows you and your team to change how you think, reach your creative potential, and achieve groundbreaking results.
This guide will help you: get out of a creativity rut; overcome the fear that blocks creativity; balance creativity with productivity; model a creative mindset for your team; encourage curiosity and experimentation; avoid breakdowns in creative collaboration; and bring breakthrough ideas to life.
Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
