HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

Put customers at the core of your business. If you read (or listen to) nothing else on marketing, listen to this book. We've chosen a new selection of current and classic Harvard Business Review  articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth. This book will inspire you to:

Align your sales and marketing teams for maximum impact Measure the real-world value of customer loyalty Blend human and machine intelligence to manage your brand Reap the benefits of psychological targeting, ethically Develop influencer campaigns that generate real returns Build a customer strategy around personalization

À propos de ce livre

Put customers at the core of your business. If you read (or listen to) nothing else on marketing, listen to this book. We've chosen a new selection of current and classic Harvard Business Review  articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth. This book will inspire you to:

Align your sales and marketing teams for maximum impact Measure the real-world value of customer loyalty Blend human and machine intelligence to manage your brand Reap the benefits of psychological targeting, ethically Develop influencer campaigns that generate real returns Build a customer strategy around personalization

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