5.0(3)
HBR's 10 Must Reads

HBR's 10 Must Reads on Sales

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.

This book will inspire you to: understand your customer's buying center, integrate your sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, introduce tiebreaker selling and consensus selling, and motivate your sales force properly.

Commencez ce livre dès aujourd’hui pour 0 €

  • Accédez à tous les livres de l'app pendant la période d'essai
  • Sans engagement, annulez à tout moment
Essayer gratuitement
Plus de 52 000 personnes ont noté Nextory 5 étoiles sur l'App Store et Google Play.

Plus de Harvard Harvard Business Review

Passer la liste
  1. 5.0

    Pilotez une équipe gagnante

    Harvard Harvard Business Review

  2. 12 mai

    HBR's 10 Must Reads on Artificial Intelligence, Updated and Expanded (featuring "How AI Can Help Managers Think Through Problems" by Elisa Farri and Gabriele Rosani)

    Harvard Harvard Business Review

  3. 28 avr.

    Management Tips 2026: From Harvard Business Review

    Harvard Harvard Business Review

  4. 3 mars

    HBR's 10 Must Reads on Women and Leadership, Updated and Expanded (featuring "Stop Telling Women They Have Impostor Syndrome" by Ruchika T. Malhotra and Jodi-Ann Burey)

    Harvard Harvard Business Review, Ruchika T. Malhotra, Herminia Ibarra, Boris Groysberg, Linda Babcock

  5. 3 mars

    HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

    Harvard Harvard Business Review, Theodore Levitt, Fred Reichheld, Roger L. Martin, Sandra Matz

  6. 3 mars

    HBR's 10 Must Reads on Building a Great Culture, Updated and Expanded (featuring "What People Get Wrong About Psychological Safety" by Amy C. Edmondson and Michaela J. Kerrissey)

    Harvard Harvard Business Review

  7. 3 mars

    HBR's 10 Must Reads on Innovation, Updated & Expanded (featuring "What Is Disruptive Innovation?" by Clayton M. Christensen, Michael E. Raynor, and Rory McDonald)

    Harvard Harvard Business Review, Amy C. Edmondson, Linda A. Hill, Scott D. Anthony, Clayton M. Christensen

  8. 3 mars

    HBR's 10 Must Reads on Leading Digital Transformation, Updated and Expanded (featuring "Discovery-Driven Digital Transformation" by Rita McGrath and Ryan McManus)

    Harvard Harvard Business Review, Satya Nadella, Rita McGrath, Marco Iansiti, Tsedal Neeley

  9. 3 mars

    HBR's 10 Must Reads on Decision-Making, Updated and Expanded (featuring "The Irreplaceable Value of Human Decision-Making in the Age of AI" by Martin Reeves, Mihnea Moldoveanu, and Adam Job)

    Harvard Harvard Business Review

  10. 3 mars

    HBR's 10 Must Reads on Communication, Updated and Expanded (featuring "The Surprising Power of Questions" by Alison Wood Brooks and Leslie K. John)

    Harvard Harvard Business Review

  11. 3 mars

    HBR's 10 Must Reads for New Managers, Updated and Expanded (featuring “Becoming the Boss” by Linda A. Hill)

    Harvard Harvard Business Review, Linda A. Hill, Marcus Buckingham, Daniel Goleman, Herminia Ibarra

  12. HBR's 10 Must Reads on Leading with Purpose : (featuring "Creating a Purpose-Driven Organization" by Robert E. Quinn and Anjan V. Thakor)

    Harvard Harvard Business Review, Adam Grant, Ranjay Gulati, Julie Battilana, Michael E. Porter

Série HBR's 10 Must Reads

Passer la liste

  1. HBR's 10 Must Reads on Managing Projects and Initiatives

    Harvard Harvard Business Review

  2. HBR's 10 Must Reads on Strengthening Your Soft Skills

    Harvard Harvard Business Review

  3. HBR's 10 Must Reads 2017 : The Definitive Management Ideas of the Year from Harvard Business Review

    Harvard Harvard Business Review, Clayton M. Christensen, Adam Grant, Vijay Govindarajan, Thomas H Davenport

  4. 4.7

    HBR's 10 Must Reads for New Managers

    Harvard Harvard Business Review, Linda A. Hill, Herminia Ibarra, Robert B. Cialdini, Daniel Goleman

  5. HBR's 10 Must Reads for Business Students

    Harvard Harvard Business Review

  6. 3.0

    HBR's 10 Must Reads on AI (with bonus article "How to Win with Machine Learning" by Ajay Agrawal, Joshua Gans, and Avi Goldfarb)

    Harvard Harvard Business Review

  7. HBR's 10 Must Reads 2024: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article "Democratizing Transformation" by Marco Iansiti and Satya Nadella)

    Harvard Harvard Business Review

  8. 4.0

    HBR's 10 Must Reads for Mid-Level Managers

    Harvard Harvard Business Review

  9. HBR's 10 Must Reads for Executive Teams

    Harvard Harvard Business Review

  10. HBR's 10 Must Reads on Trust (with bonus article "Begin with Trust" by Frances X. Frei and Anne Morriss)

    Harvard Harvard Business Review

  11. HBR's 10 Must Reads on Performance Management

    Harvard Harvard Business Review

  12. HBR's 10 Must Reads on Managing Across Cultures

    Harvard Harvard Business Review, Jeanne Brett, Yves L. Doz, Erin Meyer, Hal Gregersen

Catégories associées