Simplicity is Apple’s competitive advantage. It Just Works shows how to make it yours.
We all understand the power of keeping things simple. And yet it’s easy for complexity to creep into every corner of our working lives. The bad news? Simplicity takes work. The good news? Apple shows us how to do it.
In It Just Works, Apple veteran Neil West explores the principles of simplicity behind Apple's success to offer a clear, actionable guide for leaders, entrepreneurs and anyone ready to make a bigger impact.
This book will show you how to:
Build effective solutions from the ground up. Make work simpler for you and your colleagues. Remove friction from products, processes and decisions. Solve problems that your customers don't even know they have. Communicate simply, persuasively and quickly. Stay focused and drive change.
Based on decades of experience at the cutting edge of innovation, West delivers a set of simplification methods you can apply immediately – without permission or additional resources – to transform your output and your results.