Art Kassel, copywriter, dreamer, idealist, rule-breaker, has three seemingly unreachable life goals: to find and win the heart of some woman somewhere who shares his love for all things intellectual, cultural and culinary; to win accolades and awards for creativity in advertising; and to escape the iffy morality of his career by launching the big honking novel he’s been slogging away at forever. Imagine how thrilled he is when all his goals suddenly seem within his grasp.

First he finds his soul-mate (in a movie, of all places) and learns the not-yet-famous star is a guest at the very hotel where he’s staying. Next, he comes up with a brilliant campaign for the ad agency’s most important account: Cloud Nine Toilet Paper. (Hey, not everyone gets to work on Coca Cola or Nike.) And finally, he enlists the aid of a published author to champion his novel.

It’s a good thing he has plenty of Cloud Nine on hand, because soon all his hopes go down the crapper. Having nothing left to lose, he decides to take a possibly career-ending moral stand against a client who wants to reposition its product--salt--from health hazard to The Spice of Life!