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The Reciprocity Advantage : A New Way to Partner for Innovation and Growth

A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth: define your right-of-way (the underutilized resources you already own that you can share with others), partner to do what you can't do alone, experiment to learn, and scale the new business at low risk.

Reciprocity and advantage are words that are not normally seen together, but reciprocity—giving now to get later—will become a normal part of winning in the future. The Reciprocity Advantage shows you how to leverage new forces like digital natives and cloud-served supercomputing now into massively scalable, profitable, incremental growth for your business.

Provocative and pragmatic, leading ten-year forecaster Bob Johansen and experienced business developer Karl Ronn describe how to lean in to disruptions to create new growth for your business. They include actual cases showing early successes for a range of companies and nonprofits like IBM, Microsoft, Google, Apple, and TED. They then provide key exercises to define your promising new ideas and nurture them into healthy new businesses.

Livre audio

  • Publication : 13/05/2025

  • Langue : anglais

  • Édition : Ascent Audio

  • ISBN : 9781663751508


Auteurs :

  • Bob Johansen
  • Karl Ronn

Narration :

  • Mike Carnes

Format :

  • Livre audio

Durée :

  • 5 h 55 min

Langue :

anglais

Catalogue :

  • Commerce
  • Gestion

Plus de Bob Johansen

Passer la liste
  1. Leaders Make the Future, Third Edition : Ten New Skills to Humanize Leadership with Generative AI

    Bob Johansen, Jeremy Kirshbaum, Gabe Cervantes

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  2. Office Shock : Creating Better Futures for Working and Living

    Bob Johansen, Joseph Press, Christine Bullen

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  3. Full-Spectrum Thinking : How to Escape Boxes in a Post-Categorical Future

    Bob Johansen

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  4. The New Leadership Literacies : Thriving in a Future of Extreme Disruption and Distributed Everything

    Bob Johansen

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