Annie Auerbach is a speaker, consultant, brand strategist, and the co-founder of trends agency Starling, which specializes in helping brands understand cultural change in order to stay relevant. Starling's clients include Pepsico, Nike, Google and Unilever, and Auerbach was named a 2019 Timewise Power Founder on #timewisepower50 alongside a range of flex working trailblazers who are changing the future of work. She has worked flexibly for twenty years in many different guises—part-time, remote working, freelancing, through a portfolio career and returning to work after having her two daughters. She lives in London with her family.