John Baird is one of the premier executive coaches in Silicon Valley, and over the past twenty-five years he has worked with top leaders at start-up organizations as well as at Fortune 500 firms like Apple, Nike, and Twitter. He founded several companies, including ExecutivEdge, Edgeman Coaching, and the Velocity Group, where he is currently chairman, and serves as a fellow at Sapphire Ventures and on various nonprofit local and national boards. Baird holds a PhD in organizational communication and leadership from Purdue University.

Through their company, Velocity Group, a leading global executive coaching firm, Baird and co-author Edward Sullivan work with top executives at companies like Apple, DoorDash, Geico, and MasterClass.