Through over forty compelling questions, this book explores how our eating decisions tread the line between conscious and subconscious, and enables us to be more intelligent about food. With expert insights that draw from psychology, neuroscience, popular culture, and more, learn to see the innumerable influences behind your diet and cravings-from the size and color of your plate, to the placement of products in a supermarket, to the order in which you sit when out with friends.