The Business of Being the Best

In each and every profession, from the athlete to the CEO of a large corporation, there is a top 1%. This is literally the cream of the crop -- the top performers and the success stories. The Business of Being the Best offers readers insight into how these professionals got there and how they maintain their excellence throughout their careers. In breaking down their success stories, the book reveals their common traits and characteristics, and their key strategies for success which all of us can emulate and learn from. It includes interviews with some of Fletchers most successful clients (Arthur Blank, Kathy Betty, Roger Staubach, John Smoltz and others). The lessons are presented in a catchy, dynamic way, in chapters such as The Four W's of the Best: Who are the best? What do the best do? Where did they learn to do it? And why are they able to maintain excellence throughout their career? Neogtiation: Successful negotiation is an art. From understanding your