"Making the very complex...awesomely simple is no mere catch phrase, it is truly John Spences mission in life. In Awesomely Simple, trusted advisor and strategist John Spence draws on his extensive personal experience working shoulder-to-shoulder with some of America's top business leaders to show exactly what it takes to achieve lasting business success. As a consultant and executive coach to more than a dozen Fortune 500 firms, he has spent the last 15 years down in the trenches, doing mission-critical work with his clients, coaching them with the ideas and tools that drive business excellence. In addition to his years leading companies and client projects, John has read and analyzed more than 160,000 pages on best practices and winning strategies of leading companies and conducted thousands of interviews with top executives to ensure and confirm that his ideas and opinions are on target. Delivered in John's approachable and straightforward manner, Awesomely Simple will reveal the six strategies that create a foundation for achieving business excellence regardless of the size of the organization. These are: Vivid Vision Best People A Performance-Oriented Culture Robust Communication A Sense of Urgency Extreme Customer Focus With vivid case studies, Awesomely Simple concisely elucidates each strategy, and gives the reader specific examples, tips, tools, discussion questions and exercises for how to execute them successfully.