Fundraising events are designed to generate financial support by offering something in return to donors. Donors contribute not just out of goodwill but with the expectation of receiving a benefit or service in exchange. The nature of this exchange depends on the type of fundraising event organized.

For instance, a classic example is the car wash fundraiser, where donors pay for their cars to be cleaned as part of the event. Other popular types of fundraising include benefit dinners, performances, bake sales, auctions, and sporting events. Each of these events provides something of value in return for the contributions received. A contemporary example of this is the televised fundraiser, where celebrities encourage viewers to pledge donations, which are then deposited into designated accounts.