Über dieses Buch

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.

This book will inspire you to: understand your customer's buying center, integrate your sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, introduce tiebreaker selling and consensus selling, and motivate your sales force properly.

Starte noch heute mit diesem Buch für CHF 0

  • Hole dir während der Testphase vollen Zugriff auf alle Bücher in der App
  • Keine Verpflichtungen, jederzeit kündbar
Jetzt kostenlos testen
Mehr als 52 000 Menschen haben Nextory im App Store und auf Google Play 5 Sterne gegeben.

Mehr von Harvard Business Review

Liste überspringen

  1. HBR's 10 Must Reads on Managing Yourself, Updated and Expanded (featuring "How Will You Measure Your Life?" by Clayton M. Christensen)

    Harvard Business Review, Peter F. Drucker, Amy Gallo, Amy Jen Sue, Clayton M. Christensen

  2. 4.0

    HBR Guide to Getting the Right Work Done

    Harvard Business Review

  3. 1. Sept.

    HBR's 10 Must Reads on Managing Your Career, Updated and Expanded : (featuring "Five Ways to Future-Proof Your Career in the Age of AI" by Dorie Clark and Tomas Chamorro-Premuzic)

    Harvard Business Review

  4. Diario para líderes : Reflexiones diarias para un liderazgo excepcional

    Harvard Business Review

  5. Estuche Management en 20 minutos HBR: Management tips

    Harvard Business Review

  6. عن اتخاذ القرارات الذكية

    Harvard Business Review

  7. HBR's 10 Must Reads for New Managers, Updated and Expanded (featuring “Becoming the Boss” by Linda A. Hill)

    Harvard Business Review, Linda A. Hill, Marcus Buckingham, Daniel Goleman, Herminia Ibarra

  8. HBR's 10 Must Reads on Leading with Purpose : (featuring "Creating a Purpose-Driven Organization" by Robert E. Quinn and Anjan V. Thakor)

    Harvard Business Review, Adam Grant, Ranjay Gulati, Julie Battilana, Michael E. Porter

  9. HBR's 10 Must Reads on Employee Engagement

    Harvard Business Review

  10. People Skills for a Virtual World Collection

    Harvard Business Review

  11. Being Your Best Collection (6 Books) (HBR Emotional Intelligence Series)

    Harvard Business Review

  12. HBR's 10 Must Reads on Leadership, Updated and Expanded (featuring "Begin with Trust" by Frances X. Frei and Anne Morriss)

    Harvard Business Review

HBR's 10 Must Reads-Reihe

Liste überspringen
  1. 8. Dez.

    HBR 10 Must Reads: Negotiation (Updated & Expanded)

    Harvard Harvard Business Review

  2. HBR's 10 Must Reads on Managing Projects and Initiatives

    Harvard Business Review

  3. HBR's 10 Must Reads on Strengthening Your Soft Skills

    Harvard Business Review

  4. HBR's 10 Must Reads 2017 : The Definitive Management Ideas of the Year from Harvard Business Review

    Harvard Business Review, Clayton M. Christensen, Adam Grant, Vijay Govindarajan, Thomas H Davenport

  5. 4.7

    HBR's 10 Must Reads for New Managers

    Harvard Business Review, Linda A. Hill, Herminia Ibarra, Robert B. Cialdini, Daniel Goleman

  6. HBR's 10 Must Reads for Business Students

    Harvard Business Review

  7. 3.0

    HBR's 10 Must Reads on AI (with bonus article "How to Win with Machine Learning" by Ajay Agrawal, Joshua Gans, and Avi Goldfarb)

    Harvard Business Review

  8. HBR's 10 Must Reads 2024: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article "Democratizing Transformation" by Marco Iansiti and Satya Nadella)

    Harvard Business Review

  9. 4.0

    HBR's 10 Must Reads for Mid-Level Managers

    Harvard Business Review

  10. HBR's 10 Must Reads for Executive Teams

    Harvard Business Review

  11. HBR's 10 Must Reads on Trust (with bonus article "Begin with Trust" by Frances X. Frei and Anne Morriss)

    Harvard Business Review

  12. HBR's 10 Must Reads on Performance Management

    Harvard Business Review