When it comes to your relationship with marketing, itâs time to wipe the slate clean.
Youâve been promised big results with a quick turnaround. Youâve been told that social media is a silver bullet for increased sales (so far, you havenât seen an impact). Your marketing team and vendors have overpromised and underdelivered, and youâre disappointed. Youâre frustrated. Perhaps youâre close to giving up on marketing entirely, but something tells you that you shouldnâtâyou just need to know how to use it wisely.
In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results. He helps you understand why you need marketing, the important distinctions between marketing and sales, and how to attain the right blend of hard data and softer creativity to persuade your audience. Bringing with him more than thirty-five years of experience, Atul shows you how to make marketing work for you and finally achieve the results youâve been waiting for.