Chaotics : The Business of Managing and Marketing in The Age of Turbulence

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

Others have also read

Skip the list

21 books
Philip Kotler
Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Dr. Kotler is currently one of Kotler Marketing Group's several consultants. He is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: Marketing Management, now in its 13th edition. He has also authored or co-authored dozens of leading books on marketing: Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; and The Marketing of Nations. Dr. Kotler presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia. He participates in KMG client projects and has consulted to many major U.S. and foreign companies--including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola--in the areas of marketing strategy and planning, marketing organization, and international marketing.
Read more

Chaotics : The Business of Managing and Marketing in The Age of Turbulence

Authors:

Narrator:

Format:

Duration:

Language:

Categories:

Others have also read

Being the Boss : The 3 Imperatives for Becoming a Great Leader

Linda A. Hill, Kent Lineback

Ahead of the Curve

Philip Delves Broughton

Die Discorsi (Deutsche Ausgabe) : Gedanken zur Politik, zum Krieg und zur politischen Führung

Niccolò Machiavelli

The Prosperity Paradox : How Innovation Can Lift Nations Out of Poverty

Clayton M. Christensen, Efosa Ojomo, Karen Dillon

Competing Against Luck : The Story of Innovation and Customer Choice

Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan

The Essential Drucker : In One Volume the Best of Sixty Years of Peter Drucker's Essential Writings on Management

Peter F. Drucker

Entrepreneurial You : Monetize Your Expertise, Create Multiple Income Streams, and Thrive

Dorie Clark

Being the Boss : The 3 Imperatives for Becoming a Great Leader

Linda A. Hill, Kent Lineback

Geschichte von Florenz (Mit Illustrationen)

Niccolò Machiavelli

Power, for All : How It Really Works and Why It's Everyone's Business

Julie Battilana, Tiziana Casciaro

The Year in Tech, 2022 : The Insights You Need from Harvard Business Review

Harvard Harvard Business Review

Becoming a Manager : How New Managers Master the Challenges of Leadership

Linda A. Hill

Philip Kotler