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The Psychology of Advertising

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers.


Authors:

  • Wolfgang Stroebe
  • Bob M. Fennis

Narrator:

  • Nigel Patterson

Format:

  • Audiobook

Duration:

  • 19 h 41 min

Language:

English

Categories:

  • Business
  • Marketing
  • Society and Social Sciences
  • Psychology

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