Robert B. Cialdini

HBR's 10 Must Reads for New Managers

Harvard Harvard Business Review, Linda A. Hill, Herminia Ibarra, Robert B. Cialdini, Daniel Goleman

التأثير : علم نفس الإقناع

Robert B. Cialdini

HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)

Harvard Harvard Business Review, Robert B. Cialdini, Nick Morgan, Deborah Tannen

Influence, New and Expanded : The Psychology of Persuasion

Robert B. Cialdini

Influence : The Psychology of Persuasion

Robert B. Cialdini