Roger L. Martin

A New Way to Think : Your Guide to Superior Management Effectiveness

Roger L. Martin

HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

Harvard Harvard Business Review, Theodore Levitt, Fred Reichheld, Roger L. Martin, Sandra Matz

Jugar para ganar

A. G. Lafley, Roger L. Martin

When More Is Not Better : Overcoming America's Obsession with Economic Efficiency

Roger L. Martin

Jugar para ganar : Cómo funciona realmente la estrategia de empresa

A. G. Lafley, Roger L. Martin

Getting Beyond Better

Roger L. Martin, Sally Osberg

Creating Great Choices

Jennifer Riel, Roger L. Martin