Kevin Nalty, the only career marketer who is also one of the most-viewed YouTube comedians, provides proven, practical ways to promote your product or service using the most visceral form of social media--online video. Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Case studies of how leading brands have leveraged online video to entertain while delivering their brand messages to customers include Microsoft, MTV, Mentos, Holiday Inn, and Fox Broadcasting. Learn also from the pitfalls and mistakes many top companies and startups are making.
Father Fiction : Chapters for a Fatherless Generation
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Abundance : The Future Is Better Than You Think
Peter H. Diamandis, Steven Kotler
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Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Chan
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We First
Simon Mainwaring
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Youtility for Accountants : Why Smart Accountants Are Helping, Not Selling
Jay Baer, Darren Root
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Sense & Respond : How Successful Organizations Listen to Customers and Create New Products Continuously
Jeff Gothelf, Josh Seiden
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Youtility for Real Estate : Why Smart Real Estate Professionals are Helping, Not Selling
Jay Baer, Erica Campbell Byrum
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Finish Big : How Great Entrepreneurs Exit Their Companies on Top
Bo Burlingham
audiobook
History of the Indians, of North and South America
Samuel G. Goodrich
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Every Tool's a Hammer: Life Is What You Make It
Adam Savage
audiobook
The Art of Patience : Seeking the Snow Leopard in Tibet
Sylvain Tesson
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Step Up : Lead in Six Moments that Matter
Henry Evans, Colm Foster, Marshall Goldsmith
audiobook