Kevin Nalty, the only career marketer who is also one of the most-viewed YouTube comedians, provides proven, practical ways to promote your product or service using the most visceral form of social media--online video. Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Case studies of how leading brands have leveraged online video to entertain while delivering their brand messages to customers include Microsoft, MTV, Mentos, Holiday Inn, and Fox Broadcasting. Learn also from the pitfalls and mistakes many top companies and startups are making.
We First
Simon Mainwaring
audiobook
Finish Big : How Great Entrepreneurs Exit Their Companies on Top
Bo Burlingham
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Youtility for Real Estate : Why Smart Real Estate Professionals are Helping, Not Selling
Jay Baer, Erica Campbell Byrum
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Sense & Respond : How Successful Organizations Listen to Customers and Create New Products Continuously
Jeff Gothelf, Josh Seiden
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Youtility for Accountants : Why Smart Accountants Are Helping, Not Selling
Jay Baer, Darren Root
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Street Smarts : An All-Purpose Tool Kit for Entrepreneurs
Bo Burlingham, Norm Brodsky
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Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Chan
Seth Godin
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Becoming a Design Entrepreneur: How to Launch Your Design-Driven Ventures from Apps to Zines
Lita Talarico, Steven Heller
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Every Tool's a Hammer: Life Is What You Make It
Adam Savage
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History of the Indians, of North and South America
Samuel G. Goodrich
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Digitale Formatentwicklung : Nutzerorientierte Medien für die vernetzte Welt
Egbert van Wyngaarden
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Emergence : The Connected Lives of Ants, Brains, Cities, and Software
Steven Johnson
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