Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
The World According to Joan Didion
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Business Marketing Network
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Connecting the Dots : Leadership Lessons in a Start-up World
John Chambers
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The B2B Leaders Guidebook
Jim Irving
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LikeWar : The Weaponization of Social Media
P.W. Singer, Emerson Brooking
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Midas Touch: Why Some Entrepreneurs Get Rich--and Why Most Don't
Donald J. Trump, Robert T. Kiyosaki
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Story Brand - Wie Sie mit starken Geschichten Ihre Kunden überzeugen (Ungekürzt)
Donald Miller
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Das ABO-Zeitalter : Warum das ABO-Modell die Zukunft Ihres Unternehmens ist und was Sie dafür tun müssen
Tien Tzuo
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Your Next Five Moves : Master the Art of Business Strategy
Patrick Bet-David
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Be Obsessed Or Be Average
Grant Cardone
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Good to Great
Jim Collins
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Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim, Renée Mauborgne
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