Make no mistake—your company has a culture, whether you’re intentional about it or not.

Corporate culture is ground zero for your organization. If left to chance, corporate culture will fall to the lowest common denominator or the loudest voice, resulting in inconsistency at best and volatility at worst.

Scaling your company means scaling your culture first. You need a clear playbook with actionable steps to foster alignment and a results-driven team of passionate stakeholders.

In Scaling Culture, Ron Lovett provides you with the key components you need to create a successful organization that lasts. This full-cycle book for scaling culture gives you, the founders, CEOs, and organizational leaders, strategies for bringing your company values to life, managing change, operating as a team, and more. Scaling Culture gives you a behind-the-scenes perspective of Ron’s first book, Outrageous Empowerment: The Incredible Story of Giving Employees Their Brains Back. Most books about culture are based on theory and case studies—not this one. Scaling Culture is your tactical blueprint for aligning your organization and thriving into the future.