The traditional sales professional is a thing of the past. Today, people are increasingly selling independently—be it a product, a service, or their own image. Everybody’s looking for a good deal. But how does it work?

Different than you might think, says Stephan Heinrich. People don’t want to be persuaded. Instead, they want to negotiate at eye level. That’s why this book won’t reveal how to create interest, but rather how to locate interest that is already there. Furthermore, how to put your decision maker into a position to decide reasonable: For a purchase, for a project, for an investment or for a cooperation. Making your business connections profitable in the long term.