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Strategy Maps : Converting Intangible Assets into Tangible Outcomes

More than twenty years ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.

Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool—the "strategy map"—that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy—implementing it in a way that ensures sustained value creation—depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital.

Hörbuch

  • Veröffentlichungsdatum: 24.11.2020

  • Language: Englisch

  • Verlag: Ascent Audio

  • ISBN: 9781469081793


Autor*innen:

  • Robert S. Kaplan
  • David P. Norton

Sprecher*in:

  • Walter Dixon

Format:

  • Hörbuch

Dauer:

  • 12 h 49 min

Sprache:

Englisch

Kategorien:

  • Business
  • Management

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