The must-read summary of Dan S. Kennedy's book: "How to Succeed in Business by Breaking all the Rules: A Plan for Entrepreneurs".
This complete summary of the ideas from Dan S. Kennedy's book "How to Succeed in Business by Breaking all the Rules" points out that most business books give ârules for successâ. However, the research suggests that in fact, people should do the opposite: you can actually achieve more by ignoring conventional wisdom than youâll ever achieve simply by following the masses. Eschewing these conventional wisdoms takes bravery, arrogance, and an understanding that you alone are responsible for your own destiny, but the rewards can exceed your greatest expectations.
This summary highlights some myths propagated by business books and demonstrates their flaws. Positive thinking, for example, isnât the cure-all many believe it to be, especially if it breeds blind optimism and stops people from doing their research. Creativity should be valued, but itâs important to realise that you need to make money â sometimes itâs best to base your ideas on ones in the past. Even the most inventive films, such as Star Wars, are founded on old ideas (in this case, Westerns). Prevailing wisdom says that winners never quit, but actually, winners know when to jettison things that arenât working.
Added-value of this summary:
âą Save time
âą Understand the key concepts
âą Increase your business knowledge
To learn more, read "How to Succeed in Business by Breaking all the Rules" and start thinking for yourself!