Is big data big time? Or just big hype? The Big Data-Driven Business makes the case that big data is for real. Using real life examples that range from Nate Silver to Copernicus, from BlackBerry to Apple, the book demonstrates that the winners of the future will use big data to seek the truth. In an era when the customer both in the consumer world and the B2B world holds all the cards, it is imperative that businesses gain greater understanding of their customers and their prospects. And the key to achieving this is through big data, which provides a window to view a companys customers are and who a companys customers may be tomorrow. Topics include: What big data is and how it will transform enterprise Why major corporations are betting their companies on marketing technology Case studies of companies that are big data winners and losers How to change privacy, security, and remodel the marketing team in response to big data
The Big Data-Driven Business : How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
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Fundamentals of Data Engineering : Plan and Build Robust Data Systems
Your Data, Their Billions : Unraveling and Simplifying Big Tech
Becoming a Data Head : How to Think, Speak, and Understand Data Science, Statistics, and Machine Learning
Data Feminism
Reset : How to Change What's Not Working
Werde ein Data Head : Data Science, Machine Learning und Statistik verstehen und datenintensive Jobs meistern
The Digital Mindset : What It Really Takes to Thrive in the Age of Data, Algorithms, and AI
Reinventing You : Define Your Brand, Imagine Your Future
Big Data : How the Information Revolution Is Transforming Our Lives
The Secret History
Customer Data Platforms : Use People Data to Transform the Future of Marketing Engagement
The Wealth of Nations