Through pioneering research and interviews with a host of major figures, ranging from Jay-Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Man Booker prize-winning Hilary Mantel, Waller and Younger reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.
The Reputation Game
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Format:
 - Customer Loyalty : How to Retain Your Customer Base Through Loyalty- Anthony Ekanembook
 - What Great Brands Do : The Seven Brand-Building Principles that Separate the Best from the Rest- Denise Lee Yohnaudiobook
 - The Customer Centricity Playbook : Implement a Winning Strategy Driven by Customer Lifetime Value- Peter Fader, Sarah Tomsaudiobook
 - Brand Story that Works : Creating Branded Stories in the Era of Social Content- Seung-Chul Yoobook
 - Restaurant Marketing- Robert Mark Jakobsenbook
 - Content Marketing for PR: How to build brand visibility, influence and trust in today’s social age- Trevor Youngbook
 - Marketing For Beginners- Bittu Kumarbook
 - The New Culture of Desire : 5 Radical New Strategies That Will Change Your Business and Your Life- Melinda Davisbook
 - The Plugged-In Manager : Get in Tune with Your People, Technology, and Organization to Thrive- Terri L Griffithaudiobook
 - The Ultimate Book of Sales Techniques : 75 Ways to Master Cold Calling, Sharpen Your Unique Selling Proposition, and Close the Sale- Stephan Schiffmanbook
 - Drive Sales With Digital Marketing : A Complete Blueprint on How to Use Digital Marketing Resources to Grow Your Business and Outsell the Competition- Charleh Dickinson, Peter Dickinsonbook
 - The Only Negotiation Book You'll Ever Need: Find the negotiation style that's right for you, Avoid common pitfalls, Maintain composure during high-pressure negotiations, and Negotiate any deal - without giving in- Angelique Pinet, Peter Sanderbook
