Through pioneering research and interviews with a host of major figures, ranging from Jay-Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Man Booker prize-winning Hilary Mantel, Waller and Younger reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.
Englisch
Customer Loyalty : How to Retain Your Customer Base Through Loyalty
What Great Brands Do : The Seven Brand-Building Principles that Separate the Best from the Rest
The Customer Centricity Playbook : Implement a Winning Strategy Driven by Customer Lifetime Value
Brand Story that Works : Creating Branded Stories in the Era of Social Content
Content Marketing for PR: How to build brand visibility, influence and trust in today’s social age
Marketing For Beginners
The New Culture of Desire : 5 Radical New Strategies That Will Change Your Business and Your Life
The Plugged-In Manager : Get in Tune with Your People, Technology, and Organization to Thrive
The Ultimate Book of Sales Techniques : 75 Ways to Master Cold Calling, Sharpen Your Unique Selling Proposition, and Close the Sale
The Only Negotiation Book You'll Ever Need: Find the negotiation style that's right for you, Avoid common pitfalls, Maintain composure during high-pressure negotiations, and Negotiate any deal - without giving in
Social Media Marketing : A Beginner’s Guide to Dominating the Market with Social Media Marketing
Content Marketing : Strategies to Capture and Engage Your Audience, While Quickly Building an Authority
