Through pioneering research and interviews with a host of major figures, ranging from Jay-Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Man Booker prize-winning Hilary Mantel, Waller and Younger reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.
Customer Loyalty : How to Retain Your Customer Base Through Loyalty
Anthony Ekanem
book
What Great Brands Do : The Seven Brand-Building Principles that Separate the Best from the Rest
Denise Lee Yohn
audiobook
The Customer Centricity Playbook : Implement a Winning Strategy Driven by Customer Lifetime Value
Sarah Toms, Peter Fader
audiobook
Brand Story that Works
Seung-Chul Yoo
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Restaurant Marketing
Robert Mark Jakobsen
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Content Marketing for PR: How to build brand visibility, influence and trust in today’s social age
Trevor Young
book
Marketing For Beginners
Bittu Kumar
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The New Culture of Desire: 5 Radical New Strategies That Will Change Your Business and Your Life
Melinda Davis
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The Plugged-In Manager : Get in Tune with Your People, Technology, and Organization to Thrive
Terri L Griffith
audiobook
The Ultimate Book of Sales Techniques : 75 Ways to Master Cold Calling, Sharpen Your Unique Selling Proposition, and Close the Sale
Stephan Schiffman
book
Drive Sales With Digital Marketing
Peter Dickinson, Charleh Dickinson
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The Only Negotiation Book You'll Ever Need: Find the negotiation style that's right for you, Avoid common pitfalls, Maintain composure during high-pressure negotiations, and Negotiate any deal - without giving in
Angelique Pinet, Peter Sander
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