Helen Rothberg, PhD, bartended in New York City throughout her academic career. She has consulted with Fortune 500 companies, small technology start-ups, and nonprofit organizations. She speaks regularly on bartending and leadership at associations, alumni, and student gatherings. Dr. Rothberg is dual degreed in business and behavioral science, and is professor of strategy at the School of Management at Marist College, senior faculty at the Academy of Competitive Intelligence, and president of consulting firm HNR Associates. She lives in Orange County, NY, with her husband, dog, and several part-time goats. She still makes a mean cocktail.