At age thirty-seven, Tod Gordon had a mid-life crisis and, instead of buying a sports car, founded ECW. The federation was quickly seen as the third wrestling organization, a younger and hipper alternative to WWE and WCW. ECW and its revolutionary effect on the business has been the subject of books and documentary DVDs for nearly three decades. Gordon is also the owner of Carver W. Reed, the Philadelphia jewelry and pawn institution founded in 1860. He has also served as president of both the global charity The Variety Club and the Pennsylvania Pawnbrokers Association. Gordon lives in Philadelphia with his wife Adrienne. This is his first book.