For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility.” Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement. In this book, David Orrell explores the findings from psychology and neuroscience that are shaking up economics—and that are being exploited by policy-makers and marketers alike to shape everything from how we shop for food to how we tackle societal happiness or climate change. Finally, he asks whether behavioural economics is a scientific revolution or just a scientific form of marketing.
The Money Formula : Dodgy Finance, Pseudo Science, and How Mathematicians Took Over the Markets
Paul Wilmott, David Orrell
audiobookMoney, Magic, and How to Dismantle a Financial Bomb : Quantum Economics for the Real World
David Orrell
bookBehavioural Economics : Psychology, neuroscience, and the human side of economics
David Orrell
audiobookBehavioural Economics : Psychology, neuroscience, and the human side of economics
David Orrell
audiobookbookQuantum Economics : The New Science of Money
David Orrell
bookEconomyths : 11 Ways Economics Gets it Wrong
David Orrell
bookEconomyths : How the Science of Complex Systems is Transforming Economic Thought
David Orrell
book
Rewilding : The Radical New Science of Ecological Recovery
Cain Blythe, Paul Jepson
audiobookbookThe Graphene Revolution : The weird science of the ultra-thin
Brian Clegg
bookDark Matter and Dark Energy : The Hidden 95% of the Universe
Brian Clegg
bookOutbreaks and Epidemics : Battling infection from measles to coronavirus
Meera Senthilingam
audiobookbookHacking the Code of Life : How gene editing will rewrite our futures
Nessa Carey
bookDestination Mars : The Story of our Quest to Conquer the Red Planet
Andrew May
audiobookbookHot Science Bundle: The Future of Computer Science
Brian Clegg, Yorick Wilks
audiobookHot Science Bundle: Exploring Space
Andrew May
audiobookHothouse Earth
Bill McGuire
audiobookGame Theory : Understanding the Mathematics of Life
Brian Clegg
audiobookbookCosmic Impact : Understanding the Threat to Earth from Asteroids and Comets
Andrew May
audiobookbookOrigins of the Universe : The Cosmic Microwave Background and the Search for Quantum Gravity
Keith Cooper
audiobookbook
Critias
Plato
bookThe Neuroscience of Memory : Seven Skills to Optimize Your Brain Power, Improve Memory, and Stay Sharp at Any Age
Sherrie D. All, PhD
audiobookTranspersonal Psychology
Raul Valverde
bookBuilding Community Food Webs
Ken Meter
audiobookDrunk Tank Pink : The Subconscious Forces that Shape How We Think, Feel, and Behave
Adam Alter
bookINSTINCTS OF THE HERD IN PEACE AND WAR
Wilfred Trotter
bookGateway to the Epicureans : Epicurus, Lecretius, and their Modern Heirs
Epicurus, Lucretius
bookThe Tomorrow Game: Rival Teenagers, Their Race for a Gun, and a Community United to Save Them
Sudhir Venkatesh
audiobookbookWhen Panic Happens : Short-Circuit Anxiety and Fear in the Moment Using Neuroscience and Polyvagal Theory
Charles Schaeffer, PhD
audiobookA Taste of Italian Sunshine - A BRAND NEW perfect uplifting Italian summer romance from Leonie Mack for 2023 (Unabridged)
Leonie Mack
audiobookU.S. Constitution for Dummies : 2nd Edition
Dr. Michael Arnheim
audiobookA Community in Transition : Jewish Welfare in Breslau-Wrocław
Miroslawa Lenarcik
book