This is a cross-over book with appeal to business people interested in what makes entrepreneurs succeed (because of its practical guidelines and real-world stories), combined with clear usefulness as a study guide (because of its comprehensive coverage of the key issues, with study exercises). The scope of the book covers distinctive questions in entrepreneurship, such as what gives rise to entrepreneurial opportunity; how to exploit trends; what is the role of innovation / originality; what is execution / implementation, and s role in business success; what do established SMEs do to survive in the middle term? This is a book especially useful for the MBA and professional market. It assumes a level of interest and engagement, but gives clear accounts of concepts and processes so that anyone can come on board. This market does not require a textbook of the traditional kind that seeks to give an even handed exposition of all relevant material. The need is