Search
Log in
  • Home

  • Categories

  • Audiobooks

  • E-books

  • For kids

  • Top lists

  • Help

  • Download app

  • Use campaign code

  • Redeem gift card

  • Try free now
  • Log in
  • Language

    🇩🇰 Danmark

    • DK
    • EN

    🇧🇪 Belgique

    • FR
    • EN

    🇩🇪 Deutschland

    • DE
    • EN

    🇪🇸 España

    • ES
    • EN

    🇫🇷 France

    • FR
    • EN

    🇳🇱 Nederland

    • NL
    • EN

    🇳🇴 Norge

    • NO
    • EN

    🇦🇹 Österreich

    • AT
    • EN

    🇨🇭 Schweiz

    • DE
    • EN

    🇫🇮 Suomi

    • FI
    • EN

    🇸🇪 Sverige

    • SE
    • EN
  1. Books
  2. Business
  3. Marketing

Read and listen for free for 14 days!

Cancel anytime

Try free now
4.0(3)

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness—and greatly improve the chances of making a sale.


Author:

  • Seth Godin

Format:

  • E-book

Duration:

  • 185 pages

Language:

English

Categories:

  • Business
  • Marketing

More by Seth Godin

Skip the list
  1. Permission Marketing : Turning Strangers into Friends, and Friends into Customers

    Seth Godin

    audiobook
  2. Survival is not Enough : Zooming, Evolution, and the Future of Your Company

    Seth Godin

    audiobook
  3. Unleashing the Idea Virus

    Seth Godin

    audiobook
  4. Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Chan

    Seth Godin

    book
  5. Free Prize Inside! : The Next Big Marketing Idea

    Seth Godin

    audiobook
  6. Meatball Sundae : Is Your Marketing Out of Sync?

    Seth Godin

    audiobook
  7. Small Is the New Big : And Other Riffs, Rants, and Remarkable Business Ideas

    Seth Godin

    audiobook
  8. The Big Moo

    Seth Godin, The Group of 33

    audiobook

Others have also read

Skip the list
  1. Factfulness - Hvordan den moderne verden virkelig skal forstås

    Hans Rosling, Ola Rosling, Anna Rosling Rönnlund

    audiobookbook
  2. The Great Shark Hunt : Strange Tales from a Strange Time

    Hunter S. Thompson

    book
  3. Making Love : An Erotic Odyssey

    Richard Rhodes

    book
  4. Sapiens - En kort historie om menneskeheden

    Yuval Noah Harari

    audiobookbook
  5. The Poets & Writers Complete Guide to Being a Writer : Everything You Need to Know About Craft, Inspiration, Agents, Editors, Publishing, and the Business of Building a Sustainable Writing Career

    Kevin Larimer, Mary Gannon

    audiobookbook
  6. Gopler ældes baglæns : videnskabens svar på et længere liv

    Nicklas Brendborg

    audiobookbook
  7. Hit and Run : How Jon Peters and Peter Guber Took Sony for a Ride in Hollywood

    Nancy Griffin

    audiobook
  8. Star

    Peter Biskind

    audiobookbook
  9. The 25 Sales Habits of Highly Successful Salespeople

    Stephan Schiffman

    book
  10. Deadly Feasts : Tracking the Secrets of a Terrifying New Plague

    Richard Rhodes

    audiobook
  11. Storytellers : Questions, Answers and the Craft of Journalism

    Leigh Sales

    book
  12. Land Between the Rivers : A 5000-Year History of Iraq

    Bartle Bull

    audiobookbook

  • 9 books

    Seth Godin

    Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing—the first book ever published on how to do business online—as well as Permission Marketing, This is Marketing, The Practice, and The Song of Significance.

    Read more

Help and contact


About us

  • Our story
  • Career
  • Press
  • Accessibility
  • Partner with us
  • Investor relations
  • Instagram
  • Facebook

Explore

  • Categories
  • Audiobooks
  • E-books
  • Magazines
  • For kids
  • Top lists

Popular categories

  • Crime
  • Biographies and reportage
  • Fiction
  • Feel-good and romance
  • Personal development
  • Children's books
  • True stories
  • Sleep and relaxation

Nextory

Copyright © 2025 Nextory AB

Privacy Policy · Terms ·
Excellent4.3 out of 5