Persuasive Copywriting by Robert WIlliam is the copywriting book of the year.
It contains all you need to know to write effective sales letters in order to involve, interest and sell products to anyone.
This book contains technical aspects of copywriting as well as mind manipulation techniques that will make you a persuasion super-hero, and a top class seller on any environment.
In this book you will learn: How to write persuasive content that sell What makes good copy—well, good How to write good text for landing pages and sales pages The technical aspects of copywriting: Search Engine Optimization How to understand your prospects—even if you don't know them! 25 persuasion techniques you can leverage in any content you write The single, huge mistake that will turn off all your clients