What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace as brands like Apple and Nike? Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. Primal Branding has become required reading at YouTube, and also is included in marketing and graduate courses at colleges and universities around the world.
The Power of a Woman's Words : How the Words You Speak Shape the Lives of Others
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Shakti Mantras
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All Cheeses Great and Small : A Life Less Blurry
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Radical Confidence : 11 Lessons on How to Get the Relationship, Career, and Life You Want
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90s Bitch : Media, Culture, and the Failed Promise of Gender Equality
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Little Black Book
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Weave the Liminal
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Brandingbooster : Sådan bliver du synlig online til dit første job efter studiet … mens du studerer
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My Grandmother's Hands : Racialized Trauma and the Pathway to Mending Our Hearts and Bodies
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Piglet : The Unexpected Story of a Deaf, Blind, Pink Puppy and His Family
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The One Thing You Need To Know: ...About Great Managing, Great Leading, and Sustained Individual Success
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Spirituel
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