What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace as brands like Apple and Nike? Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. Primal Branding has become required reading at YouTube, and also is included in marketing and graduate courses at colleges and universities around the world.
The Power of a Woman's Words: How the Words You Speak Shape the Lives of Others
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All Cheeses Great and Small : A Life Less Blurry
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Shakti Mantras
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90s Bitch : Media, Culture, and the Failed Promise of Gender Equality
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Weave the Liminal
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Little Black Book
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Spirituel
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Brandingbooster : Sådan bliver du synlig online til dit første job efter studiet … mens du studerer
Christian Jespersen
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My Grandmother's Hands : Racialized Trauma and the Pathway to Mending Our Hearts and Bodies
Resmaa Menakem
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Radical Confidence : 11 Lessons on How to Get the Relationship, Career, and Life You Want
Lisa Bilyeu
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Financial Feminist : Overcome the Patriarchy’s Bullsh*t to Master Your Money and Build a Life You Love
Tori Dunlap
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Be Obsessed Or Be Average
Grant Cardone
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