Bernd H. Schmitt

Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity

Bernd H. Schmitt, Laura Brown

Happy Customers Everywhere : How Your Business Can Profit from the Insights of Positive Psychology

Bernd H. Schmitt

Big Think Strategy : How to Leverage Bold Ideas and Leave Small Thinking Behind

Bernd H. Schmitt

Experiential Marketing : How to Get Customers to Sense, Feel, Think, Act, Relate

Bernd H. Schmitt

Marketing Aesthetics : The Strategic Management of Brands, Identity, and Image

Alex Simonson, Bernd H. Schmitt