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HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
Harvard Harvard Business Review, Theodore Levitt, Fred Reichheld, Roger L. Martin, Sandra Matz
HBR's 10 Must Reads on Strategic Marketing
Harvard Business Review, Clayton M. Christensen, Theodore Levitt, Philip Kotler, Fred Reichheld
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