Fashion creation, production and sales.

This book brings you behind the scenes to understand how fashion collections are born, organized and manufactured. Though the industry may be fragmented, the collection process itself is universal in the phases which compose it and the collaborators involved. The work proposes a parallel between the work methods of a ""creative” and a ready-to-wear designer.

ABOUT THE AUTHORS

After studies in graphic design in Maryse Eloy school of arts, Armelle Claudé also study interior design in Camondo. There, she discover a passion for fashion and graduate from ESMOD, ready-to-wear course. She start as assistant for Nathalie Garçon during 3 years and then work for brands like Bill Tornade ; Gérard Pasquier ; 1, 2, 3 or Ellesse as freelancer. In 2001, she found, with Eric Rabiller, a creation and consulting agency Rose pour les filles, bleu pour les garçons ... She also share her passion with the new generations, teaching in parisian fashion schools.

A graduate of Studio Berçot and having earned a certificate in textile design, Valérie Praquin has worked in the ready-to-wear and luxury industries. After being first assistant, production manager and collection coordinator for Véronique Leroy and then studio director for Jean-Paul Knott, she joined the Institut Français de la Mode in 2004 where she coordinates production for student prototypes in the post-graduate clothing and accessories design program and organizes exhibitions. In recent years she has also channeled her expertise into teaching.