Five years ago, Jennifer Jansch had a dream: to start her own environmentally-friendly business—but there was a slight problem. She didn’t have a concrete idea of where to begin. Dreamcatcher is her success story of her sustainable fashion startup, Bag-all, which she launched on a shoestring budget out of her living room in two short years. Today, Bag-all retails its customized, reusable bags throughout the United States, as well as in twenty-five countries around the world.
Lavishly designed and deeply personal, Dreamcatcher is a hybrid how-to business guide and inspirational book that provides an invaluable roadmap for any lay person with a passion who may not have business training—it presumes only that you begin with a dream (even if you have no idea what it looks like), and takes on the journey from there. Through the story of Bag-all, learn the tips and tricks behind:
• Discovering the right idea for your business
• Starting on a shoestring budget
• Creating products without prior knowledge
• Marketing and selling your brand
• Having the courage to do business your way, and more.
This intimate and step-by-step account of the challenges and joys of launching one’s own business encourages readers to chart their own course, trust their own instinct, realize their dream, and discover their life purpose.
